This is a half-day workshop that looks at how ‘playbooks’ can be used across a business to achieve higher success and more consistent results. The workshop delivers a method for creating a playbook, and gives best practice techniques for implementing a playbook within an organisation. It is appropriate for all types of organisation (including charity and not-for-profit); it is not just for ‘sales’.
There is an individual delegate workbook, plus group work for each section topic below. Each delegate will walk away with a practical method to implement playbooks in their organisation.
Contents:
In the beginning… (the history of playbooks)
Where to use a playbook (ie. it’s not just about sales)
The structure of a high-performing playbook
Book, magazine, info- graphic, comic? – page design and why it matters
How to get/build great content
How to implement a playbook
Integrating playbooks within your organisation
A roadmap for playbook success